And what a welcome!

Thanks England, being back inside your friendly borders fills me with unabating euphoria.

I’m off for some sun and adventures in California.

Back on the 29th September.

I’ll try to post while I’m out there, failing that twitter and perhaps bookface.

Don’t work too hard y’all.

This is pretty interesting A chap called Hans Fagerlund introduces us to both the new flavour of kitkat and also ‘Chunga’, which is basically jenga with kitkats.

“In a first for Nestle, a new Kit Kat product variant is being launched entirely online. JWT and RMG Connect Sydney have created the digital launch for the new Kit Kat Cookies and Cream.” - Bannerblog

I like the concept. The character and videos are actually pretty funny, the game feels really polished and it’s really tightly integrated with bookface and pootube.

While I don’t think the banners are that great, the microsite and social stuff is really good. An ‘all online’ campaign is a good step forward for digital too.

Have a play.

I got some very high-tech art direction going on.

Yet more shameless plagiarism I’m afraid.

Had a little idea for a ‘skydiving interest’ t-shirt based on the I heart NY logo.

Would come in two flavours for the two main skydiving diciplines ‘RW’ (relative work, i.e formation) and ‘FF’ (freefly, i.e. acrobatic crazy shiz)

Seems to be going down well in the skydiving community, maybe a good little money spinner.