Last night I had to go back to Hitchin to pick up a parachute part somebody had lent me. To get it out I had to pop the reserve parachute pin. It’s kind of cool…
For the main canopy, you just throw the pilot chute into the relative wind which then extracts the rest of it. When it comes to the reserve, the pilot chute is spring loaded so it can punch through any turbulence, and get as far away from your body as possible. The reserve has to be packed every 6 months by a specialist. I’ve had to use it twice in 250 jumps. The average is once per 1000. Not good. Both times it left me with very bruised legs and very brown pants.
As I sat there, waiting for it to start, I thought wouldn’t it be brilliant if cinemas were filled with elderly cats, you know, getting on a bit, ones that just like to be cute and sleep all the while.
They’d be friendly and come and sit on your lap whilst you watched the movie. They’d develop a penchant for popcorn.
Occasionally one would walk in front of the projector, which would be momentarily annoying, but then would melt your heart.
It’s my idea, I had it first, I’m going to be rich.
As most everything on this blog seems to have decended into nonsense, and the ceeish project I’m working on has been put on hold. Again. Here’s a couple of bits of work I’ve particularly liked so far this year…
What a tempting pull for vain men such as myself :-).
If you don’t want to participate, it’s also entertaining just to watch. Refreshingly, it moves Axe away from the somewhat obvious tone of most of their advertising. It also really cleverly ties in the product range with the experience.
If you upload your picture and have spiky hair, afterward it shows a promo for strong hold gel, and so on with the rest of the products.
I don’t think it’s live, I think there’s a bunch of clips that are selected by someone vetting images and adding meta data in an admin tool. I was convinced that it was live the first time I used it, and would imagine most other people are too.
Excellent idea, excellent execution.
Street Art, Shoreditch (Ford Ka ‘go find it’ campaign film)
This is just great. It’s completely unbranded unless you follow the link through to the microsite, which I did immediately. If it were branded… probably not so much.
While I didn’t really spend long looking at the site (I can’t drive, and don’t want to), it’s really made me think more positively of Ford and KA as brands. Looks like they’re really starting to get it.
I live in Shoreditch, and have seen most of that stuff, but after watching I’m going to walk that route on Saturday.
Digital inciting real world participation. Lovely.
Anyone know who’s responsible? Wunderman? Well done BBH NY, well done Wunderman (possibly), well done everybody.
I played my arcade machine for the first time in years yesterday. It’s been stuck up in Uxbridge for like forever. I’ve never had space to put it since, and had pretty much forgotten about it. Every now and again when skint I wonder if I should put it on eBay.
Anyway, owing to a friend moving into a big warehouse (and having the time and motivation to go and collect it) it’s now much closer to home. I originally got it non-working as payment for a website design in around 2001. I stripped it right down, took out all the electronics, fitting a PC and large CRT monitor inside. I put on a new control plate that holds 6 buttons per player instead of three. You can buy a proprietary circuit board that lets you wire all this into USB. It has the MAME arcade emulator and pretty much every arcade game there ever was on the harddrive.
It can only be described as awesome.
Having seen it again, there’s no way I’m selling it. It has to fit somewhere. Maybe under the stairs.
Oh, and excuse my iPhone’s absolute inability to produce a picture that isn’t shit.
